How to Write a Marketing Research Paper

This is a tough skill to hone, but is worth it if you ever go into the business world. You will need them for everything from writing business proposals to proving your company’s value to shareholders. Here is a quick rundown of what you need to do.

Title Page:
you need to include the title of the report, and either your name or the name of your company and/or department. Include the client’s name if you wrote it for a client, and add in any pertinent information about the title, the report, your company, your department or you, but only where needed because the title page shouldn’t be filled with text.

Table of Contents:
simply list the order of the contents. Do it by headers or chapters to make it easier to understand. Add in page numbers too so your clients can flip to the page they want.

Executive Summary:
This is just one or two pages that explain the information in the research report. It is an easy reference to the meaning of the report and the research so that the user doesn’t have to skim read the report to get an idea what it is all about. It is especially helpful if you are presenting a meeting in which you explain the report.

Introduction:
this goes over the problems you have addressed, along with any needed background information that helps the reader understand what the research paper is all about. It may also indicate what research and what type of research has been done.

Secondary Research:
This is all the information that you didn’t do first hand. This is the stuff you got from other sources. Obviously, it needs to be referenced so the reader can check the accuracy of the works you researched. Draw a conclusion in this section if you must. You can continue to use these conclusions through the rest of your essay.

Qualitative Research (if you do any):
You may have done market research by having people fill out questionnaires or by having people try something and give their opinion on it. You need to show how you got the information, show why you chose that method of research, and why the information is relevant. You need to prove that you did it fairly and correctly.

Experimentation (if you do any):
You have to again, show why you did the experiments, why they are relevant, and you need to show that you conducted any tests fairly. Any analysis and conclusions may be used elsewhere in your essay.

Observation (if you did any):
This is the same as with qualitative and experimentation. You need to show why the methods you chose were the correct ones, you need to show it is fair, and you need to show what it means to your research paper.

Survey Research:
pull together all the issues and points that you have used and found during your research paper, and put it into this section. Connect the issues in a logical fashion that your reader can understand and appreciated. You may have to write quite a bit for this section.

Data Analysis:
give a brief overview of your methods you used in your research. You can put them in the sections mentioned previously, or you can list them in here. Many people find it easier to lump all their methodology work into this section, plus some readers prefer it here because it is easier to ignore (if the reader is not that invested on your methods).

Findings:
These are the results of your work. There are times when raw data is simply too much, in which case you may add it as an attachment, or whatever else your teacher says you can do. Otherwise, you may need to add all your raw and processed data into this section. Ask your professor if raw data counts towards your word count. It normally does not, but it pays to ask just in case.

Limitations:
know that you cannot know everything. You can technically research a subject until the day you die, but if this is for business or your education, then it needs to be done by a deadline. You can explain your limitations in the limitations section. For example, you may have intervened 50 people, but you couldn’t afford to interview more so that is a limitation.

Conclusions and Recommendations:
draw your conclusions and make your recommendation here. If you have some juicy information, then make specific recommendations, and even suggest how they may be implemented. If your work offers less powerful messages, then make broad recommendations based on your findings.

References:
list all the resources you used and all the source of existing information. If you do not list all your sources then you may be accused of plagiarism. You may not be able to list all your sources sometimes, in which case you need to indicate where a person can find the information that may lead them to the same information you have (this may not need to happen sometimes, so consult your professor before doing it).

Appendices:
Put all the supporting information that you did not put in the body of the essay. This may include surveys and such.